Visibility in AI Search
GEO AgencyGet your brand mentioned in the answers of ChatGPT, Gemini and Google’s AI
A GEO agency organizes your technical access, content and business information so that when your customers ask AI tools a question, your brand is mentioned with accurate information and your website is shown as a source. At Peaq Digital we build this work on a strong SEO foundation and measure the results every month with the same set of questions.
- Together with an SEO foundation
- Measurement across 5 AI platforms
- Monthly visibility report
Definition
What Does a GEO Agency Do, and Why Does It Matter Now?
People no longer research a product, service or company only by typing words into a search box; they ask AI tools questions in full sentences.
“Which scrap metal dealer in Istanbul is reliable?”, “Does SGK (Turkey’s social security institution) cover a sleep apnea device?” or “Which company should I choose for a Cappadocia tour?” – for questions like these, AI tools produce a single answer, and only a few brands and a few sources appear in it. A business that is not in the answer never makes it onto the user’s comparison list. Generative engine optimization, or GEO, is the name for the work done to appear in these answers with accurate information. We explained the concept in detail in our What Is GEO? guide; on this page you will find how our service works.
GEO is not a magic shortcut. Google states clearly that the pages shown in AI Overviews and AI Mode must be indexed and eligible to be shown with a snippet in search results. That is why we always start with technical SEO, then shape the content into a format that AI can easily understand and quote. You can find our approach to SEO on our SEO page.
Scope of service
What Do We Take On in GEO Work?
We bring the technical, content and trust work that influences AI visibility together in a single plan.
Initial visibility measurement
Using a question set specific to your industry, we record where your brand and your competitors stand today across five platforms.
Technical access
We check and fix whether AI search bots are blocked in robots.txt, server and CDN settings.
Business information consistency
We make sure your company name, address, phone and service details are exactly the same on your site, Google Business Profile and directories.
Answer-focused content
We write the first paragraph of pages as a direct answer to the question and add Q&A sections and comparison tables.
Structured data
We implement schema markup for your organization, services, products and FAQs that matches the visible content exactly.
Expertise and trust signals
We strengthen content credibility with author information, update dates, source citations and real references.
Platforms that serve as sources
We work to get you listed with accurate information on the guide, map and comparison sites that AI tools frequently draw on.
Monthly report
We repeat the same question set every month and report the change in mentions and source citations compared with the previous month.
Comparison
The Difference Between Classic SEO and GEO
The two share the same foundation, but their goals and success metrics differ. The best results come when you plan both together.
| Topic | Classic SEO | GEO |
|---|---|---|
| Goal | Ranking high in search results | Being mentioned inside the AI answer and being a source |
| User behavior | Searching with short keywords | Questions in full sentences, with context |
| Content format | Comprehensive page, keyword match | Clear answer in the first paragraph, table and Q&A |
| Trust signal | Links, content quality, technical health | In addition to these, consistent brand information across different sources |
| Success metric | Ranking, clicks, conversion | Mentions, source citations, accuracy of information |
Google’s official statement on its AI features: Google Search Central documentation.
Work process
We Run GEO Work in 6 Steps
At every step we share in writing what is done and why, so you can always see which stage the work is at.
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Question set and initial measurement
We pull out the questions your customers really ask and measure where things stand today on five platforms. The free preliminary call is this step.
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Technical access and SEO foundation
Indexing, site speed, redirects and AI bot access are checked and fixed.
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Entity and business information
Brand name, address, phone, services and social accounts are made identical across all sources.
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Content restructuring
Priority pages are reorganized with a clear answer, tables, Q&A and source citations; new pages are prepared for missing topics.
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Trust and source building
Author and expertise details are added; listings on guide and comparison sites are completed.
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Monthly measurement and improvement
The same question set is repeated every month; based on the results, the next month’s content and technical plan is updated.
Measurement
How Do We Measure AI Visibility?
Because AI answers can vary by person and over time, we do not decide based on a single screenshot. For each client we build a fixed question set, ask the same questions on the same platforms every month and log the results in a table.
Google’a göre yapay zekâ özelliklerinden gelen trafik, Search Console’un Performans raporunda Web arama türü içinde yer alıyor. Kaynak: Google Arama Merkezi.
- Whether your brand is mentioned in the answer and in what context
- Whether your site is shown as a source link
- Whether the information in the answer (price, address, service) is correct
- Which competitors stand out for the same questions
- Change in AI-sourced visits in Search Console and Analytics
Who is it for?
GEO Questions by Industry
The questions customers ask AI differ in every industry. That is why we prepare the question set by industry.
“Which is the nearest reliable company?”
Being mentioned in local questions with district-based pages and consistent information across your Business Profile and directories. Details in our local SEO guide.
“Which model is better, and what does it cost?”
Becoming a source for shopping questions with product comparisons, technical specification tables and accurate product data.
“Does SGK cover it, and how is it used?”
Building trust with sourced, expert-reviewed and regulation-compliant informational content.
“Which tour, which route?”
Reaching users who are planning, with pages that clearly describe route, duration, season and service details.
“Who does this work, and what is the process?”
Being part of decision-makers’ research with pages on scope of service, process and technical competence.
“Which specialist should I go to?”
Making expertise visible with specialist profiles, real references and FAQs.
You can review the work we have completed in different industries on our Clients page.
Pricing
How Is the GEO Service Fee Determined?
The fee for GEO work varies with your site’s current state and the scope of questions you are targeting. We provide the quote in writing after the initial measurement.
1. Setup and fixes
Teknik erişim, işletme bilgisi tutarlılığı, yapılandırılmış veri ve öncelikli sayfaların yeniden düzenlenmesi. Sitenin durumuna göre bir kez yapılır.
2. Monthly work and measurement
New content, source-building work, and a visibility measurement repeated every month, with a report.
The main factors that affect the fee:
- Technical condition of the site
- Number of pages to be rewritten
- Need for new content
- Number of questions tracked
- Target region and language
- Reporting frequency
If you already run your SEO work with us, we add the GEO layer into the same plan, so you don’t pay for the same work twice.
Common myths
Misconceptions We Often Encounter About GEO
| Misconception | Reality |
|---|---|
| “If we add llms.txt, we’ll show up in ChatGPT.” | Google states clearly that no special file or schema is needed to appear in AI features. What is decisive is the content and the technical foundation. |
| “GEO is here, SEO is over.” | Pages to be shown in AI summaries must be indexed. SEO is the foundation of GEO. |
| “Blocking AI bots protects content.” | According to OpenAI, sites that block OAI-SearchBot are not shown in ChatGPT search answers. Separate decisions can be made for search and training bots. |
| “It’s done once and that’s it.” | Models and answers change constantly. Visibility must be measured every month and content kept up to date. |
| “An agency should guarantee the first spot.” | AI answers vary by person and by question; no agency can guarantee appearing in a specific answer. |
Sources: Google Search Central, AI features · OpenAI crawler documentation.
Why Peaq Digital?
We Build GEO Together with SEO, Content and Software
Visibility in AI comes not from a single setting but from organizing the site, content and business information together.
We measure first. We don’t start work without recording the starting point; every month we compare using the same question set.
The site side is in our hands. If needed, we fix the page structure and technical infrastructure together with our corporate website team.
All channels share the same goal. GEO work is planned around the same customer questions as Google Ads and Meta Ads management.
No exaggeration. We give no unproven figures or guarantees, and we show every piece of work we do through reports.
We have collected what you should look at before working with an agency in our post on criteria to consider when choosing an agency. The same criteria apply to choosing the right GEO agency.
Frequently asked questions
What People Ask About the GEO Service
What does a GEO agency do?
A GEO agency organizes technical access, content, structured data and the consistency of business information so that your brand is mentioned with accurate information in answer engines such as ChatGPT, Gemini, Perplexity, Copilot and Google’s AI summaries, and your site is shown as a source; it measures the results every month with the same question set.
Is GEO replacing SEO?
No. Google says that pages to be shown as supporting links in AI Overviews and AI Mode must be indexed and eligible to be shown with a snippet in search results. In other words, GEO does not work without a strong SEO foundation; GEO is a layer added on top of that foundation.
How long until results are seen?
Technical access fixes can show their effect quickly; for example, OpenAI states that it can take about 24 hours for robots.txt changes to be reflected in its systems. Seeing the effect on the content and authority side usually takes a few months. That is why we take the first measurement at the start and compare every month.
Do you guarantee a first-place spot in ChatGPT?
No. AI answers vary by the user’s question, location and model; no agency can guarantee appearing in a specific answer. We do the work that will increase visibility and report the results transparently.
Is an llms.txt file required?
Hayır. Google, yapay zekâ özelliklerinde görünmek için yeni makine okunabilir dosyalar, yapay zekâ metin dosyaları ya da özel şema gerekmediğini açıkça belirtiyor. llms.txt henüz bir öneri aşamasında; zararı olmadığı için uygun sitelerde ekliyoruz ama asıl işi içerik ve teknik temel yapıyor.
Should I block AI bots?
That depends on your goal. According to OpenAI’s documentation, sites that block OAI-SearchBot are not shown in ChatGPT’s search answers; GPTBot, on the other hand, is used for model training. If you want to be visible, you can allow search bots and make a separate decision for training bots.
Which platforms do you measure on?
We measure every month on ChatGPT, Gemini, Perplexity, Copilot and Google’s AI summaries and AI Mode, using a question set prepared specifically for your industry. We report whether your brand is mentioned, whether your site is cited as a source and whether the information is accurate.
Which businesses is the GEO service suitable for?
It suits any business whose customers ask questions before deciding: local service companies, e-commerce sites, health and consulting businesses, tourism companies and industrial companies that collect quote requests are at the top of the list.
How is the GEO fee determined?
The fee is determined by the technical condition of the site, the number of pages to be rewritten or newly prepared, the number of questions and platforms to be tracked, and the reporting frequency. After a free preliminary call and visibility review, we provide a written quote.
Can you work alongside my current SEO agency?
Yes. We plan the GEO work so that it does not overlap with your existing SEO work, and we share the tasks and responsibilities in writing.
Let’s Measure Together How You Appear in AI
Let us review for free how your brand appears today in ChatGPT, Gemini and Google AI answers, using questions specific to your industry, and let us share in writing what we, as a GEO agency, can improve.